Whenever people start a new Web site they think right at the very beginning. How am I going to make money off this Website? And that’s kind of the idea. We start a Web site as a business. But when and how to monetize are actually really really good questions. Monetizing from the very beginning isn’t actually usually the best idea.
And this is something that we’ve had to learn the hard way. There are a lot of mistakes you can make here. And after teaching hundreds of people know how to start the websites we used to encourage people to write from the gate to monetize the Web site. You know to put on Amazon affiliate ads whatever you can get because our original goal was how quickly can we get to somebody to their first paycheck to really encourage you to go forward. And so while I totally understand that there is major value in that just getting your first paycheck so you can feel like OK this is real I can you know move forward at the same time it can actually set your Web site way back. And what we often find is people are just trying too hard with the monetization and the site is loaded with ads and pop-ups and affiliate links everywhere and they’re swag they made their own t-shirt and stuff. And eventually, the Web site just doesn’t have very much value. And so what we’re going to present today is kind of a way to make sure that that doesn’t happen but that you are earning money as quickly as possible.
When should I monetize my Website
Exactly. Everyone wants to know when should I monetize my Web site. And there are conflicting opinions out there on this. And the fact is that that’s not there’s not a cut and dry answer to that. There are different ways to monetize a Web site that we’ve talked about here and all those should be done kind of at different places in the process. So the first one and probably the most common way that people monetize niche Web sites is through affiliate marketing affiliate links you’re linking out to other people’s products enter and get commission off of those products. Amazon. That’s that’s the key everybody’s always linking to Amazon. But there are tons of other affiliate networks out there. And the thing is that you know we used to teach people yet go ahead and sign up for Amazon early on. Go ahead and start putting links on your Web site and then Amazon has this policy where they say well if you don’t make three sales in the first hundred and eighty days then we will vote for your application. And you know that got us thinking well maybe we should wait a little bit and then I think well you know 180 days that’s like half a year. Got to be able to make three sales.
But the more that we-we worked on this with a lot of our students and clients the more we realized that when you begin a website with affiliate links and mind affiliate marketing in mind you end up revealing the view review you so product focused you don’t you don’t give good and helpful information.
Get more traffic
So while it seems innocent enough to put in a couple affiliate links and really it is that’s not going to hurt your site it’s fine. Like 95 percent of the time when we go to a new Web site it’s too product way to get product focused and frankly what I see over and over again is the review posts just don’t get the same kind of traffic as just a helpful answer in general. And I can still monetize those posts just as well by coming at things from an angle. So for example instead of writing a post called Black best fly fishing rod for beginners instead I come at it from an angle and instead of just that’s the shy angle you get in instead of that maybe I’m just writing a post called How to catch your first fish on a fly rod. I’m just giving a fishing tip and then in that link, I just mentioned what my favorite fly rod is. And that can be a link and I find by just being helpful and answering questions and coming at the products from an angle instead of dead on everything about a product I actually earn more from it and it makes the Web site more helpful so it gets more traffic.
20 or 30 posts
Absolutely. So when should you do this? Our recommendation is typically we want you to write 20 or 30 really really helpful posts like that first before you really worry too much about linking to Amazon. One that’s going to get you to that the three sales in the first hundred eighty days. If you’ve already written 20 or 30 posts you’re gonna get three sales and in a very short period of time not even close 180 days but more than that it’s going to get you focused on writing that article about how to catch your first fish with a fly rod and being really helpful about that and then later coming back and it’s OK now I’m going to go put in a link to this or now I’m going to go create a page where I recommend all my favorite fishing products and I’ll link from my articles to that page. And so in that way your content stays really really helpful especially that early content. But when you come back again and monetize it with affiliate links you’re going to be able to quickly start to get those sales. So wait till you’ve written a bit.
Ads are actually a terrific way to monetize a site
The next is ads. I think ads are actually a terrific way to monetize a site. It’s becoming one of my favorites. And it used to be one that I kind of shunned ads can be a very powerful monetization tool when you have high traffic. When you’re starting your Web site I wouldn’t put any ads on there at all because frankly, you know even if you know you get up to five hundred a thousand page views a month and that can be exciting for a new Web site. But in terms of ad sales, we’re talking about like three or five bucks. Yeah. And so if you just wait on the ads until you have significant traffic I mean the most you’ll miss out on is like a pizza’s worth of money. So I would just encourage you to wait because your website design is going to change over time. And if you have ads on your Web site that’s going to mess it up your design. And it’s just not enough money to really worry about. So I recommend ads at thirty thousand page views a month at least for me when I hit 30 thousand page views a month it’s like cool. Let’s talk about some ads. Yeah. Until then I’m just focused on getting good content.
Earn about a half a cent per pageview
Yeah. If you think about it this way unless you just fill your Web site with ads which has a lot of downsides it’s really actually going to inhibit your growth. You’re only going to earn with just regular Google Ad Sense you’re only going to earn about a half a cent per page view. That’s kind of the number we have experienced at half a cent a page view even at twenty thousand page views 30 at thirty thousand page views you’re talking about one hundred and fifty dollars a month which is which is nice. That’s that’s good. Much less than that. I mean is it really worth slowing down the growth in your traffic on your Web site by putting in a bunch of ads really really early on in the answers. In most cases, no it’s it’s really not worth it. So again hold off on those ads till you get to probably 30 thousand pages. And once you get up to more like one hundred thousand pages a month now our time now where you have because then you can go sign up for a service we use we use ad right. And there are some like
Five thumbs up that’s a 10. That was a bad example the thumbs or whatever are in the room they go up they get awesome.
Really good experience
Yeah. And then do where they do not advertise for us. They don’t even have an affiliate program. I right. I’ve had a really good experience with them. I good get good PMs from them. They’ve been like a super pleasure to work with. They do nice things for me, Samuel, a Christmas present and they’re just nice. They’re good people and they’re doing a really good job. They’re definitely at the forefront. But you’ve got to have that 80 thousand page views. I think though like OK I will look at it. But one hundred thousand they’re starting to get excited. Yes, I know. If you have less you know the 30000 media Vine is a good choice. They will take you at lower numbers but you gotta get up there to get to these premium ad networks and they pay much better.
Information products and consulting services
All right. Now let’s talk a little bit about information products and consulting services and that kind of stuff. When should you start promoting those things on your Web site? Honestly, I don’t think there’s a whole lot of reason to promote any of this kind of stuff until you have a little bit of a community or a little bit of a following. This can be through an e-mail list. It can be through a YouTube channel. We’re not going to do it through Facebook if you want to know why to watch some of our other YouTube videos. We don’t like Facebook. But you know cultivate a little bit of a community a little bit of a following. And once you start and again the size that it needs to be that’s going to depend a lot on your niche.
Yeah totally. Yeah. A YouTube channel can be extremely valuable with not that many subscribers really. Right. In other niches, I have YouTube channels that are bigger. And it’s just not that valuable. So it really does depend on what you’re in. Yeah.
Engaged community and stuff
So it depends on the niche and it depends on kind of how you exactly engage that community is if they’re really engaged and you know 70 percent of them are probably to go buy your product or service then you don’t need a giant community for it to be worthwhile but you’ve got to think about the numbers if you’re going to have an info product let’s say My niche is whatever it’s guns whatever you’re teaching target shooting you know like with a B.B. gun like super target shooting as you see on the Olympics and stuff with the old 20 is I think they shoot anyway. You teach in that. Well I mean if you have a really engaged community and stuff you could sell to that community pretty well. But just for traffic on your Web site let’s say you have a page that gets a thousand people to it every month to this article and you’re like that could push my info product. Well if you’re linking from that page over to your info product you know realistically I doubt you’re gonna get more than 5 percent of the people on that page to come even to the sales of a liquor landfill product.
Big traffic volume
And so now we have and we have 5 percent, 50 people, people that have come to your sales page. Well, you know a 2 percent conversion rate on a sales page is not so horrible. That happens all the time for a product. You know that one a month. Yeah. Two to 10 percent conversion rate is very normal but closer to 2 often if we’re just traffic from a blog post. Right. Yeah. I mean you’re talking about one maybe two sales a month and so you really do need some volume if you’re going to sell an info product again if you’re that traffic is from somebody who loves you and watches your YouTube channel is on your podcast and on your email list that’s different. But if we’re talking about just traffic from a Web site to an info product it’s it’s a difficult process to sell on an info problem. Yes, it can work when you have big volume traffic volume.
Monetized with affiliate products
So this is something that’s probably going to come after you’ve monetized with affiliate products. It’s going to come after you’ve monetized with ads in many cases because those things are just much easier to do without having a very larger and engaged audience or following the last one that we want to talk about just briefly is e-commerce. People ask about this sometimes. What if I’m just selling products through my Web site. What if I have a quilt shop online and I write about quilting. I do my content marketing I teach about quilting and I have just a whole bunch of quilting products. Wink wink Can I post those. Honestly, I would treat those a lot like affiliate products in terms of when I would start to post that. A lot of people feel like they need to get the store setup first. If I have a store then I have somewhere to send people. But if you start with the content you just start with the really really helpful content writing about you know quilting and sewing and patterns and whatever it is that you write about and just helping those people again with kind of that. How to catch your first fish with a fly rod kind of example that’s going to attract traffic. And then once you say Oh and here are the products that I sell you set up that store 20 or 30 posts in. You haven’t really missed out on sales yet because there’s not a lot of traffic to your site in those first 20 to 30 posts. But now again you weren’t so product focused from the beginning that your content was kind of spammy.