The search description is a snippet of up to 320 characters, a tag in HTML, that summarizes a page’s content.
Search engines show the search description in search results mostly when the searched for phrase is contained in the description.
Learn some tips, How to write a healthy search description for your blog:
- You should have complete control of your search description in your CMS, mostly if you’re using WordPress platform for blogging.
- If you use a Search engine optimization plug-in, such as Yoast, you can add a search description to the ‘meta description’ section, and you can preview an example of how it will look in search engine results pages (SERPs).
- You should include Keywords in search description, that are used frequently in your article(s).
- Always try to write a readable and understandable search description with easy keywords.
- A search description length is never long from 160 to 320 keywords.
- Make it as compelling and as relevant as possible.
The description should be in natural language but must give search engines an idea about what the blog is about. Google advises that it should not be stuffed with keywords.
Do not have more than one meta description tag on the blog. You can, however, have a new search description for each post. The blog platform should be in a position to decide which of the descriptions fits a page; mostly the blog description will be used for the home page while the post search description for individual web pages/ posts.
Writing relevant descriptions will increase your site’s click-through-rate from search engines, as they are often used as the description of your page when it appears in search results. Hence the description should have those key terms that define your blog the best. Your blog description should be short and punchy. It must answer the following questions:
- USP of your Blog
- Who are your readers
- What key points you address through your blog