So you wrote a new article on your Web site today. It’s kind of like planting a seed. You pick your piece of dirt. You open it up and you pop your article on it and then you close it up and you wait for the amazing machine to start Google ranking. Well, the question in this article is how long does it take for an article to rank. Well here’s what you need to know if you’re starting a brand new Web site today.
Website ranking – Articles reach the point
I’m going to say that the most common number that I saw from brand new websites was that it will take thirty-five weeks for the articles to reach the point that they are bringing in 90 percent of the traffic that they ever will. Now they will probably maintain that ranking potentially for years to come. But that’s a definite range. I saw some that started ranking at 90 percent of its traffic potential at 25 weeks. Some that were much much longer and some that were even shorter than that. But I want to be clear about what we’re actually talking about in this post. We are not talking about how long it takes to rank number one on google. I didn’t even look at that data. What we’re talking about is something far more practical than that. What I looked at is how long it takes before an article is that 90 percent of the traffic that will bring in. Let me tell you why that’s a very different number because let’s say I write an article where is Zimbabwe. Somebody is doing homework and they’re wondering when that where Zimbabwe is? Well, it may rank for where is Zimbabwe sooner than it also ranks for an adjacent search term something like Zimbabwe geography. And so the traffic can keep stepping up on an article after you’ve already ranked number one for the primary search phrase that you’re targeting. So this post has nothing to do with how long it takes to get to number one. We’re just looking at how long until it gets to 90 percent of the potential. So a brand new Web site about 35 weeks. Some a lot shorter than that some longer than that. For a moderately established Web site maybe with something with 50 articles and as a year old there we saw it shortened to more like the 25-week mark from the twenty-five weeks from the time you write it until it gets to 90 percent of its traffic potential. And for a very well established site, I would say it’s more like 18 weeks.
But all of this needs a huge grain of salt because also on huge domain authority sites like improve photography dot com that’s many years old has thousands of articles on it and a huge link profile on that kind of Web site. I still saw some articles that I wrote two years ago that have just steadily climbed in the rankings for two years and never really hit that plateau. They’ve just continued to improve a little bit over time. I saw some articles on improving photography dot com that and three weeks later bang they were bringing in serious traffic and others that just were dead for a long time and then finally Google started to rank. There is a lot of variability in this. So don’t at all think there’s just some formula but two questions that you’re probably wondering right now what does that graph actually look like. And what about links. What happens if I do link building on my Web site.
Can I shorten this period down?
All right let’s talk about both of those things. First the shape of the graph. Again there’s a lot of variabilities. I would say though that a normal graph looks something like this you first tried it and there’s this tiny little hump on an unestablished side. It may be actually a spike because you just have people on the home page that are going to see it because that is the number one. The first article on that list of your new blog posts. But even on a new site, there’s usually a tiny little bump because it’s on the home page and then it’s dead and there’s nothing that’s happening for many weeks. And then there are two benches that I saw there so often that an article will hit bench number one and they just start to bring in a little bit of traffic. It feels like Google’s just doing some user testing there and seeing where you should drink. And then it eventually goes to bench number two. Where it will probably plateau for many years to come if you’ve done a good job with the article. But when it hits bench too there’s this tiny little peak where it goes a little bit higher and then drops down.
Not every time but I’ve got to say 95 percent of the time it’s been one bench two and then drops a tiny bit before the plateau. That makes me think that user testing is a significant piece of the Google search algorithm. It’s like they’re trying it in different queries see if you should rank a little bit higher up that didn’t work we didn’t see good results from the users and then they bring you down to the plateau. But here’s the question. Can we shorten the time by doing link building on your Web sites? So for this head to reach out to others who do a significant amount of links building. I was actually surprised to see the result here because we teach no active link building just build good content and put it out there. But if I had to say in fact we’ve said before on this YouTube channel, yeah you’re probably going to rank faster by having a good by doing some length building on those new articles. And actually, I wouldn’t say that anymore. I would not say that link building is going to make your brand new website rank any more quickly. Now can it rank higher? Yes.
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Build great content and then the harvest is awesome
And there is data to actually support that. But will it rank faster? I could not find any proof that that convinced me of that. After looking at dozens and dozens of articles some with link building on the web websites some without. I just wouldn’t say that that is actually true. A brand new Web site just takes time before it reaches that 90 percent of the traffic potential for the article. Again different than ranking number one on google. But even more important. Why are we concerned with the amount of time it even takes. I mean if a farmer plant plants are his field as long as that field grows then he will get the harvest. Does it really matter that much that it came one week sooner or one with later most of this whole thing is really just because we’re impatient people it’s because we want to see the fruits of our labor and that’s totally normal? I get that. But what I saw so much is it just takes time. Through all the tricks everything that I saw different websites trying it will just take time. So be patient. Build Your farm right. Build great content and then the harvest is awesome.
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What about those big websites that ranked articles quickly
Yes, they’re ranking more quickly. But does it actually bring in more traffic in the long term? I didn’t find anything that says that it just you got there sooner to that number one two than 90 percent of the traffic potential. So when you’re ready to build your Web site the right way the consistent way the way that after trying multiple different websites and trying and failing what has worked consistently for us to build a website and feel very confident that we’re going to get the reward of passive income. Step by step to get to success day one you’re going to pick your Neish day. You’re going to get your hosting and pick your domain name and we’ll have a video for you showing how to choose a good domain name. Day number three. Who will walk you through the process of writing the content? Working writing good content that works well for SEO and eventually monetizing that Web site.