Google Analytics

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

What can Google Analytics be used for?

Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing. … You can also use tracking codes to tag & track any advertising, social or PR campaign on any platform/website.

How do I access Google Analytics?

To log into your Google Analytics account, go to and click on the Access Analytics button to sign in. If you are using your own Google Analytics account, then log in using your own username and password.

Are Google Analytics free?

Google offers both free and paid versions of Analytics. The basic version of Google Analytics is free (to be fair, however, keep in mind that a free product from Google may not necessarily remain forever free; there is no longer a free version of Google Apps available for new business customers for instance).

Is Google Analytics important?

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. … Google Analytics is a free tool that can help you track your digital marketing effectiveness. That’s why over 50 million websites around the world uses Google Analytics.

What is the purpose of Google Analytics?

Google Analytics. Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.

What are the benefits of Google Analytics?

  • It is completely free of charge. …
  • Able to find out how your visitors locate your website. …
  • Able to identify which pages and links your visitors click the most. …
  • Visitor segmentation. …
  • Able to fine tune your website.

What does Bounce Rate mean in Google Analytics?

Bounce rate is the percentage of single page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and report the bounce rate of a web page and bounce rate of a website.

How do I set up Google Analytics?

  1. Create or sign in to your Analytics account: Go to …
  2. Set up a property in your Analytics account. …
  3. Set up a reporting view in your property. …
  4. Follow the instructions to add the tracking code to your website or mobile app so you can collect data in your Analytics property.

Why do I need to use Google Analytics?

Put simply, Google Analytics is the most popular tool you can use to measure those visitors. You shouldn’t use a tool because it is popular, though. Google’s tremendous cloud infrastructure allows them to rip through very large data sets rather quickly. They want to use data to make informed business decisions.

What is an API in Google Analytics?

Introduction. The Google Analytics Reporting API v4 is the most advanced programmatic method to access report data in Google Analytics. … Build custom dashboards to display Google Analytics data. Automate complex reporting tasks to save time. Integrate your Google Analytics data with other business applications.