Bounce rate

Bounce rate

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. Bounce rate is basically calculated on how much time a person spends on your site.

What is an average bounce rate?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

What does a high bounce rate indicate?

Bounce rate can be a powerful metric to measure the quality of traffic to your website or landing pages. You should be bothered about the high bounce rate. Here is one strong reason: A high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.

How do I fix a high bounce rate?

  1. Improve Your Content’s Readability. …
  2. Avoid Popups – Don’t Disrupt the UX. …
  3. Create a Compelling Call-to-Action. …
  4. Improve Your Brand Storytelling. …
  5. Keep Your Blog Fresh With the Right Content. …
  6. Target Keywords With High-Value Traffic.

How is the bounce rate calculated?

Sign into your Google Analytics account and select the website for which you’d like to see the bounce rate. Now you’ll see the Audience Overview page. To view the bounce rate of the entire site, click on the metric Bounce Rate, which you can see along with many other metrics.

What is an acceptable bounce rate for my website?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

What is a good bounce rate for a landing page?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

Does Bounce Rate Affect SEO?

What matters is how bounce rate indirectly affects the SEO factors Google does care about. … Simply, if your webpage has a high bounce rate, but users on your page also have a high dwell time, your webpage likely has a good long click percentage even though your bounce rate would typically be considered damaging.