Here you can found all types of keywords SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.
1. Market-defining keywords
Market-defining keywords are terms and phrases your target audience uses when talking about your business or industry. These phrases are usually very broad and generic, so they are often much harder to rank for than others; nonetheless, they are still extremely important.
These terms are critical in your on-page optimization. Following SEO best practices, add these terms throughout your site pages. Market-defining keywords are also helpful in jump-starting your content creation. Framing these keywords inside broader questions can help you develop some great content for your site or blog.
When it comes to link acquisition, use these terms to prospect for the link- or community-building opportunities. I know manual link building is not the most glamorous thing these days, but it works better than any other method. These terms may uncover some other great sites within your field that you can partner with.
2. Customer-defining keywords
Customer-defining keywords are the terms and phrases your customers use to define themselves. What do your customers call themselves? How do they refer to others in their group? These two questions will guide you to uncovering these powerful keywords.
This type of keyword is important because it will help you discover others who relate to your target audience. Some may be directly related to your customer base, and others may be in a similar niche. Either way, by using these terms, you can uncover some great insight into how your audience speaks and how you can frame your site in a way that entices them to interact.
SEO is much more than just search; it’s about creating a connection. Customer-defining keywords will help connect you with those who want or need your product or service. By understanding how your audience defines themselves, you can create better content, build more contextually appropriate links and build better, more authentic connections online.
3. Product Keywords
Product keywords describe what you sell. When listing out and researching these terms, be specific. For example, if you sell computers, use the brand names as well: Dell laptop, MacBook Pro, Surface Pro and so on. This will help you uncover some great opportunities and prospects who meet very specific niches within your target customer segment.
In most spaces, you can find smaller segments that are very devoted to a particular brand, style or type of product. Within these segments, you’ll find product enthusiasts who are normally more likely to take action when approached for linking and brand building. Product keywords are great for use on your site and a great starting point for creating targeted content for your blog.
4. Industry thought leaders
Industry thought leaders are individuals or groups within your market segment that are known, respected and set the tone. These are the people everyone else knows, and if they don’t, they should. While these keywords won’t be in your home title tag, they are very helpful for your outreach efforts. Industry thought leader terms will help you uncover PR and interview opportunities that can attract targeted traffic to your site.
Some great places to look for experts, if you aren’t sure who they are, include Amazon, Google, Facebook, and Twitter. Connecting with them on social is a great way to join the conversation, add value and even learn more yourself. The more you get to know the experts, the better you will be able to position your offering.
5. Competing company names
Competing company names are useful in uncovering how others report on and treat companies similar to yours. These terms are similar to industry thought leaders in that you won’t be using them for on-site optimization. Using competing company names, you’ll be able to see who has covered your competition in the news, on forums and blogs — and you can dig into their reviews to get a better idea of what you are up against.
6. Related vertical keywords
Related vertical keywords are terms within your target segment ecosystem. These terms can range from suppliers to customer industries, but they need to have a clear connection to your primary audience. These terms are helpful in uncovering new prospecting opportunities, as well as helping you build a strong community of like-minded individuals.
Related vertical keywords can help you “cross-pollinate” your link outreach and community-building efforts. By tapping into closely related niches, you can expand your message to others who may be interested but just don’t know much about you. With this new information, you can create helpful content and space to bring the two communities together.
7. Geotargeted keywords
Geotargeted keywords are key for your local rankings. According to Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same.” Defining your geotargeted keywords will help you target local prospects, groups, and events your company can engage with and/or sponsor.
Local SEO is a powerful way to grow your reach and influence in your own backyard. If you have a brick-and-mortar business, local SEO will drive targeted traffic not just to your site, but to your store as well.
When doing research on geotargeted terms, don’t just stick to your town or city. Expand your territory to include neighboring areas. If you live in a larger city, break down your geo terms into neighborhoods to capture an even more targeted segment.
8. Tail keywords
Short tail keywords like “weight”, “tennis”, “bowling” have no meaning to them. What type of results is someone expecting when they type “tennis” into Google?, who knows, it’s not specific at all, so these can be ignored or as I stated above incorporated into a wider subset.
Long tail keywords are the exact opposite of short tail keywords, usually around 5 words and very specific, something like “how do I improve my backhand tennis swing”. These are super specific but are usually low volume keywords, however, these are definitely ones we will look into depending on their search volume and intent.
Medium Tail keywords
These, in my opinion, are the perfect middle ground between short and long tail keywords, something like “weight loss tips”, again very specific but this time accompanied by a large search volume and buyer intent.
9. Tire Kicker Keywords
These are obviously ones we want to steer well clear of and include “free”, “download”, “for free” etc.
10. Positive Buyer Intent Keywords
Buy, discount, deal, shipping, affordable, comparison, review etc. These can also be in the form of informational keywords such as “how to”, “best way to” etc.
11. Informative keywords
They look for information on some topic. For example, flu symptoms in children would be an informative keyword.
12. Transactional keywords
Those who use them seek to make a transaction, whether buying or selling something. For example, buying a cheap wedding dress is a keyword of this type.
Obviously, the brand websites and online stores will focus on positioning transactional keywords, but we must not ignore the news because they tend to have less competition and can attract many searches that are then interested in what you sell.
For Adwords :
- Broad Match
- Broad Modifier
- Exact Match
- Phrases Match
General Keywords type :
- One phase Keywords
- Two-phase keywords
- Three Phase keywords
- long tail Keywords
Next types according to Blogger or other …
- Transaction Keywords
- Informational keywords
- Geo Location Based Keywords
- Helping Keywords